One Truth 818, a pioneering anti-ageing skincare brand, partnered with YouTV to showcase its unique product range to a highly engaged TV shopping audience. Since joining the platform, the brand has seen remarkable growth in awareness, engagement and sales.

Why One Truth 818 Chose YouTV

For One Truth 818, YouTV’s presenter-led TV shopping model was a natural fit. The brand wanted to maintain control of the sales process while connecting directly with consumers.

"YouTV’s unique model enables us to own the sales process, and this was really important to us. It means we get to handle our customers’ experience with our company and products and focus on building ongoing retention."

This approach allows brands like One Truth to grow their customer base without sacrificing relationships or margins to third-party marketplaces.

Building Trust Through Demonstration

TV shopping is more than just a sales channel — it’s a trust-building platform. For a premium skincare brand, showing real results and creating a connection with viewers is essential.

"Spending marketing dollars in sales verticals that support long-term customer relationships makes sense to our company and why we chose YouTV."

Through live demonstrations, authentic testimonials, and clear calls-to-action, One Truth 818 was able to highlight what makes their products unique and effective.

The Results

Since launching on YouTV, One Truth 818 has seen strong, measurable results:

• Immediate Sales Growth: After their October launch, online sales increased by 30% in one month, with overall sales up 39%.

• Audience Engagement: By leveraging TV alongside digital, the brand reached new, highly qualified customers in ways traditional media couldn’t match.

• Partnership Value: The One Truth team noted how easy the process was and the impact of YouTV’s world-class presenters.

"We have been showcasing our products on YouTV since it launched in July, and it has been integral to our sales success in Australia. Through YouTV we reach a highly engaged audience in a way that no other medium could."

Partnering for Success

The collaboration has gone beyond sales. One Truth 818 highlights the supportive partnership provided by the YouTV team:

"The entire YouTV family has welcomed us and made us feel part of the team. They have made every process simple and fair; the presenters are world-class, and we feel fully supported to succeed."

Interested in growing your brand with YouTV? Contact us today to explore how we can showcase your products on national TV and beyond.