Advertise with YouTV
Reach new audiences with presenter-led television content designed to demonstrate products and drive direct sales.
A better way to showcase your product on television.
AUSTRALIA
Showcase your product to shoppers across Australia.
YouTV Australia is a free-to-air TV shopping network and production team. We create presenter-led segments and air them nationally across our broadcast, BVOD and digital channels.
Watch on:
How it works.
1. Create your program
We work with you to understand your product, audience and offer, then produce professional presenter-led television content.
2. Broadcast across Australia
Your program airs across YouTV’s metro, regional, BVOD and digital channels, including Channel 16, SCA and 10 Play.
3. Turn viewers into customers
Viewers are directed to purchase through your website, allowing you to retain the sale, customer relationship and data.
More time to explain. More reasons to buy.
YouTV’s extended-format gives brands the time to demonstrate their product, explain its value and build confidence before asking viewers to purchase.
An audience ready to discover what’s next.
YouTV reaches a highly engaged audience of predominantly women aged 45+ across Australia. Many are affluent homeowners and the primary decision-makers for purchases across beauty, wellness, home and lifestyle.
They take time to research, compare and understand products before buying. Clear demonstrations, trusted presenters and straightforward offers help give them the confidence to act.
What they're looking for.
Viewers want simple, at-home relief that helps them move more easily and feel better day to day. Strong fits include TENS units and portable massagers, compression sleeves and braces, heat/cold therapy, magnesium or recovery aids, and posture supports. Clarity on how to use, how it feels, and what to expect over time (without medical claims) is key.
She’s looking for visible improvements in tone, texture and brightness, without salon time or cost. High-interest products include LED and microcurrent devices, sonic cleansers, targeted serums (vitamin C, hyaluronic, peptides), gentle exfoliants, and simple 2–3 step routines. Before/after visuals and routine guidance drive confidence.
Meal prep needs to be faster, easier and cleaner. Viewers respond to multi-cookers and air fryers, prep systems (slicers, choppers, spiralizers), non-stick cookware that actually releases, fridge/pantry organisers, and clever storage for leftovers. Show speed, cleanup, and real-world meal outcomes.
She wants practical upgrades that make the home safer and more efficient with minimal setup. Think smart lighting and plugs, simple security cams/doorbells, water and air filtration, sensor night lights, and easy pest repellents. Emphasise quick install, app-light or app-simple control, and peace-of-mind benefits.
Better sleep and all-day comfort are big purchase drivers. Strong categories include ergonomic pillows and toppers, breathable or cooling bedding, weighted blankets, back and seat cushions, air purifiers/humidifiers, and gentle wind-down aids. Focus on comfort cues, materials, and how quickly it feels different.
Decluttering and small resets create instant wins. Popular items are modular storage, drawer dividers, vacuum bags, wardrobe and shoe organisers, cable management, label systems, and quick décor lifts like slipcovers or accent lighting. Show space saved, “before vs after” order, and how easy it is to maintain.
Ways to bring your product to YouTV.
Presenter-led TV programs
Choose the format that fits: 8-minute feature, 25-minute program, or full 50-minute show. We handle strategy, scripting, presenter, production and on-air placement or direct response and trust on screen.
* Prime dayparts with repeat airings
* BVOD mirroring on 10 Play
* Studio or location shoot
Every TV offer appears on youtv.com.au. Add an optional Digital Boost to extend reach and performance online. Free digital audit for clients and qualified prospects, plus support available for your website updates and digital marketing.
* Co-branded digital marketing
* Tailored strategy & creative
* Content for your channels
Put Your Product on US Television
YouTV is creating a new broadcast commerce opportunity for Australian brands entering the American market.
From live demonstrations to detailed product education, YouTV gives brands the time and format to
show customers what makes their product worth buying.
"YOUTV’s unique model enables us to
own the sales process, and this was
really important to us, it means we get
to handle our customers experience
with our company and products and
focus on building on going retention"
Rachael D’Aguiar
Director and Co-Founder,
One Truth 818 Skincare Range
"We have been extremely happy from
the start to the end. Production was
a great experience, and filming in the
studios with the professional crew
made us all feel comfortable."
Michael Poulos
Director
Pulse Charge
"You.tv has proven to be a unique channel
for reaching and educating a new
demographic of consumers. We highly
recommend You.tv to any business looking
to elevate their brand presence and
connect with their market in a meaningful
way."
M. Blomfield
CEO
Gather By
YouTV is well suited to consumer products that benefit from demonstration, explanation or a strong visual story, particularly across wellness, beauty, home, kitchen and lifestyle categories.
YouTV works with your team on the strategy, scripting, presenter selection, production and preparation of your content for broadcast.
Depending on the selected format, content can air across YouTV’s metro and regional television distribution, with BVOD availability through 10 Play.
Brands can choose from an 8-minute feature, 25-minute program or full 50-minute show.
Viewers are directed to your website or nominated sales channel, allowing your business to retain the sale, customer relationship and data.
Timing depends on the format, production requirements and broadcast schedule. The YouTV team will provide a recommended timeline after reviewing your product and objectives.
Yes. Your content can be adapted and amplified across digital channels as part of an additional TV and digital package.
Tell us about your product and what you’d like to achieve.