Gather By Manuka - Growing Sales & Awareness with YouTV

Gather By Manuka - Growing Sales & Awareness with YouTV

Why Gather By Manuka Chose YouTV

For Gather By, the opportunity to share their brand story in a long-format TV shopping program was a natural fit. They needed a platform that drive sales and also communicate their unique values around sustainability and health.

"The long-format platform provided by YouTV allowed us to tell our brand story in a detailed and engaging way that resonated deeply with the Australian public. The results were remarkable, leading to significant internal sales and heightened awareness of our product’s unique benefits." M. Blomfield, CEO.

 

Connecting Through Education

YouTV’s presenter-led shopping model is designed to build trust and credibility. For Gather By, this meant they could go beyond a simple sales pitch to educate consumers about manuka honey’s unique qualities.

"The opportunity to connect with our audience through such an informative and captivating medium has been invaluable. The response we received from viewers has been overwhelmingly positive, confirming that this approach is highly effective." M. Blomfield, CEO.

By giving viewers the chance to understand the product’s benefits in detail, Gather By strengthened brand awareness and consumer confidence.

 

The Results

The partnership with YouTV delivered strong results across brand engagement and sales:

  • Sales Uplift: Significant internal sales growth following their program.

  • Brand Awareness: Greater recognition of manuka honey’s health benefits and Gather By’s sustainable mission.

  • Positive Feedback: Viewers responded with trust and enthusiasm, validating the long-format approach.

"YouTV has proven to be a unique channel for reaching and educating a new demographic of consumers. We highly recommend YouTV to any business looking to elevate their brand presence and connect with their market in a meaningful way." M. Blomfield, CEO.

 

Gather By’s success on YouTV demonstrates the power of combining education with sales in a trusted, presenter-led format.  Interested in seeing your brand achieve the same results? Contact us today to explore how YouTV can showcase your products on national TV and beyond.