Pulse Charge, an innovative Australian brand delivering premium portable power solutions, partnered with YouTV to reach new audiences and build trust with shoppers through TV shopping. Despite being a young company (just 11 months old at the time — Pulse Charge saw the opportunity to amplify its message and connect directly with customers in a longer-form format.

Why Pulse Charge Chose YouTV

For Pulse Charge, TV shopping was a chance to expand beyond shorter TV segments and showcase the value of their products in a deeper, more engaging way.

"Owning a small business, that is just 11 months old and having spent considerable time on the other Morning shows, we decided to explore a longer form on the new network YouTV."

This move allowed the brand to control its message and highlight how their products fit seamlessly into modern, on-the-go lifestyles.

Building Confidence Through Production

A major part of the YouTV partnership was the ease of production. The Pulse Charge team found the process smooth and professional, with the filming experience creating confidence and comfort in how their brand was represented.

"We have been extremely happy from the start to the end. Production was a great experience, and filming in the studios with the professional crew made us all feel comfortable."

Results That Deliver

For any young business, results are the key measure. Pulse Charge saw strong returns on their investment, aligning with their broader growth strategy.

"The results, which of course are most important, have been impressive. The ROAS is in line with our business strategy, and we have now booked next month and looking forward to seeing our brand build on the network."

The early success has already encouraged Pulse Charge to continue building momentum on YouTV, creating new opportunities for growth and visibility.

Pulse Charge’s experience proves that even newer businesses can thrive on YouTV’s presenter-led shopping model.  Want to see how YouTV can grow your brand? Contact us today.